« Du coup »

Advertising, Video

The agency propels France Pare-Brise to the heart of the daily lives of the French with a campaign that is both funny and offbeat, closer to the people. A campaign rewarded with a Silver Top Com.

France Pare-Brise, the everyday ally

A broken glass rarely comes at the right time. The agency therefore created “Du coup, France Pare-Brise”. This campaign aims to show the difficulties linked to broken glass and to highlight the brand’s strengths. It thus creates memorability and strengthens its position on the market. “So, next time, go to France Pare-Brise.”

One campaign results

5 YouTube movies
2 TV billboards
2 radio spots
+11 points of spontaneous notoriety on the target after exposure
Thumbnail vimeo