Surfrider Blue

Employer brand
Identity, Strategy

The ocean urgently needs people committed to preserving and protecting it. How can we grow the community of major Surfrider Foundation donors to meet the century’s challenge?

By rethinking the identity and mission of a major donor program that is difficult to understand towards a collective of committed and influential decision-makers called “Surfrider Blue.”

  • “Surfrider Blue” brand platform
  • New identity (logo, application principles)
  • Program relaunch strategy (communication plan, levers, content)
  • Contents production

A new complementary identity

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