New rallying symbol for Gen Z
On the occasion of the re-launch of Adidas’ iconic Forum model, we imagined an impactful campaign concept to honor this legendary model. The goal is to have it adopted by Gen Z.
Forum are not just sneakers; they are spaces for exchanges and meetings. This is why we designed the Open Forum campaign: three talents from diverse artistic backgrounds meet, share their experiences, and compare their points of view for a launch campaign under the sign of influence.
