The Virage Pinot

Activation, Film

To celebrate one last time the idol of French cycling, Thibaut Pinot, the agency supported Parions Sport in creating and promoting the Virage Pinot. An original and unique initiative, in collaboration with the French Lose Federation, rewarded with the Grand Prix Stratégies du sport 2023.

More than an on-air success, a real human adventure

In a hitherto unknown corner, in the heart of the Vosges massif, a crowd of several thousand supporters gathered to support their champion at home. A human adventure told in a first touching and striking video. It was a real success that continued with the production and direction of a documentary broadcast on Eurosport: Virage Pinot, a crazy bet!




182 million views on the platforms!
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