The challenge
In 2021, the Groupement des Mousquetaires launched a new inclusive dynamic for its 150,000 employees called “Handi’Mousquetaires.” The objective of this program is to recruit and maintain the employment of people with disabilities.
Disability is a non-subject
A 100% digital and video campaign that prioritizes people and skills before disability through the Group’s professions to make disability a non-subject.
Inclusion
A campaign so that only skills make the difference.
- a landing page
- six advertising spots dedicated to each profession of the Group
- testimonials from employees with disabilities
- the creation of the “Handi’Mousquetaires” brand platform
